I visited the Chidlow Taverna for my bi-weekly lunch with the Guzzisti recently,and landlord Norm poured me my customary pint of his finest Olde Tooheys.
"It's looking a bit blacker, Norm," says I. He held it up to the light.
"Bugger me, I think you're right," says Norm, rushing down to the cellar to make sure its not got mixed with the Guiness, or got squid ink in it.
He returns, scratching head. "'Ere, wot do you think?" he asks barmaid who has just got out of bed.
"It looks a bit blacker," says she. And we note that the new tap now says Toohey's Old, BLACK ALE, whereas the old tap said DARK ALE.
It tasted sort of the same, but what would we know, living so far from the brewery.